Building the Franklin Team: Core Values and Culture

Season 3 of the Franklin Factor Podcast is back, bringing the conversation back to a key idea from Season 1—building a team based on culture, not just production or splits. In this episode, the hosts explain how the Franklin Team defines and hires for culture using four core values developed through the EOS process:

• Driven – Self-motivated and always improving
• Team Player – Collaborative and supportive
• Integrity – Doing what’s right for clients and protecting the team’s reputation
• Extreme Ownership – Taking responsibility and learning from mistakes

Hosts, Sarah Savard and Carrie Bond also share plans to add a fifth value: Customer Experience, focused on building relationships and creating clients for life, not just transactions. 

What We Discuss:

00:00 -  00:49 Season Three Kickoff & Recruiting Beyond Splits
00:51 - 04:35 Building the Franklin Team Core Values
04:36 - 05:55 Core Value: Driven
05:56 - 08:38 Core Value: Team Player
08:39 - 11:04 Core Value: Integrity
11:05 - 12:23 Core Value: Extreme Ownership
12:24 - 13:04 Team Support, Mentorship & Resources
13:05 - 14:31 The Fifth Value: Customer Experience
14:32 - 15:36 Why Core Values Matter
15:37 - 18:05 Joining the Franklin Team & Ideal Agent Traits
18:06 - 19:27 Building a Long-Term Career with the Team
19:28 - 22:41 What Surprises New Agents About the Team
22:42 - 23:13 Final Invitation & Thanks

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Carrie Bond, Guest and President - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

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